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You know
it's spring when the first red robin comes bobbin' along, when Boston
Red Sox fans proclaim, "This is the year," and when college students'
resumes start to flood companies.
While we may have little to no control over nature or the Red Sox,
those who plan to enter the job world full time have it in their
power to get the job they want.
The key? Research. Knowing what you want, when you want it, and
how to get it are the critical first steps to landing a job. That
means you can't whip up a resume on a PC, fire it into cyberspace,
and wait for the offers to come rolling in. In fact, if you use
that strategy, you better let Mom and Dad know you plan to be in
the nest a little longer than they planned.
Brenda Greene asked 50 Fortune 500 hiring professionals what they
wanted to see in an applicant's resume and cover letters, and she
unearthed some interesting tidbits, including the fact that more
than half of the resumes submitted are rejected outright because
of errors.
"The other key is really about targeting your resume to what you
want and what the employer wants. You focus on what fits your experience
and your field, but you also focus on what you can do for the employer,"
Greene says.
That can be tricky when you're just entering the job market - after
all, how are you supposed to get experience if no one will hire
you and give you experience? Greene says that most young adults
today actually have more to offer than they initially may consider.
For example, is there anyone over the age of 8 who isn't pretty
computer proficient? Even if you haven't used computer skills in
the workplace, your knowledge is important to employers who consider
computer knowledge critical.
No job experience? If you worked on the school newspaper, operated
a cash register at a hot dog stand or volunteered at a summer day
camp, then that is considered valuable information to an employer,
Greene says.
"Everything you do can be turned into a marketable skill," Greene
says. "It shows you know to turn up for a job everyday."
Greene, author of "Get the Interview" (Dearborn), also says those
new to the job market should:
- Get feedback. Use the college career center or community
job services to get direction on your resume.
- Be truthful. Don't inflate a resume with qualifications
you don't truly possess, and especially don't lie. The resume
is not a reflection of your value as a human being, but rather
a listing of your skills and abilities.
- Show your knowledge. Read the national job sites that
will familiarize you with the industry that interests you, as
well as checking out the individual company sites. You want to
be able to use the language of the industry to put yourself in
a knowledgeable, "insider" light.
- Set up an e-mail account just for the job hunt. No cutesy
names.
- Focus on content. Don't worry about colorful paper and
innovative design for your resume. Use chronological order (last
experience first), and try to keep it to one page. Only include
your grade point if it's above 3.0.
- Use a job objective. Customize this for each employer,
depending on the job description.
- Use the key words from the advertisement in your cover letter
and resume. This is especially critical since many employers
now use software to only highlight resumes that fit certain criteria
and key words.
- Always send a cover letter unless specifically told not
to do so. This letter should include your job objective, how
your skills match the job, and where you found out about the position.
- Emphasize accomplishments. "Was responsible for 20 percent
increase in fundraising," will grab attention.
- Verbs are best. Show yourself to be a "doer" by using
as many action words as possible. Never say "I" on a resume.
- Follow directions. Fax, phone, mail, e-mail? Give the
employer exactly what is requested.
Anita Bruzzese is author of “Take This Job and Thrive,” (Impact
Publications). Write to her c/o: Business Editor, Gannett News Service,
7950 Jones Branch Dr., McLean, Va., 22107. For a reply, include
a SASE.
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